The Psychology of Marketing

by Reinaldo Gonzalez | Mar 16, 2020 | Uncategorized

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Introduction to Basic Psychology 3 Topics

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Maslow's Hierarchy of Needs

Maslow's Hierarchy Explained

Learning Activity

Why Psychology is Important for Marketers to Understand 3 Topics

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Advertisers Are After Your Emotions

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The Customer’s Decision-Making Process 7 Topics

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Steps To The Decision Making Process

Step 1: Need Recognition and Problem Awareness

Step 2: Information Search

Step 3: Evaluation of Alternatives

Step 4: Purchase

Step 5: Post-Purchase Evaluation

Learning Activity

Key Principles of Psychology for Marketing 15 Topics

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The Endowment Effect

The Foot-in-the-Door

The Door in the Face

The Ben Franklin Effect

Social Influence and Conformity

The Decoy Effect

Cognitive Dissonance

Learning Activity

How to Select the Right Tactics for Your Market 8 Topics

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Kind to Competitors

Rely on Feedback

What to Consider for Marketing Tactics

Be Flexible with Your Tactics

Learning Activity

Conclusion and Next Steps 1 Topic

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Learning Activity

The Psychology Of Marketing: Quiz