Course: Social Proof Strategies

$58.00 $29.00


“Social Proof” is one of the many strategies and techniques that marketers rely on to win you over and convince you that their product is worth your hard-earned cash. It taps into a basic human characteristic – the need to be like others. In our desire to conform, we often succumb and buy whatever marketers have to offer.

But wait a minute – Is social proof a sneaky trick or is it something that’s essentially human and all-pervasive?

Social proof is ubiquitous and it’s part of everyone’s life. It’s a keystone of any marketing strategy and it’s a technique you should be incorporating in your plans.

In this course, you’ll learn:

  • What types of social proof are available to use and for which situations they’re appropriate
  • How to decide what types of social proof would work best for your offering
  • Methods for gaining social proof from customers that you can use in your marketing or advertising
  • How to create effective and impressive testimonials
  • Other methods beyond testimonials to convey social proof to your audience
  • “User-generated proof,” which allows you to continuously gather social proof on autopilot
  • How to harness the power of reviews
  • How to use the social proof you’ve gathered and start reaping the benefits today
  • Ways to organize your social proof gathering and publishing so that it’s ongoing.



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