Understanding your customers on an emotional level is one of the keys to building the types of lasting relationships that ensure your business success. Understanding things like the way your customers think, what they value, what they struggle with, and what comes easily to them are all critical parts of figuring out what makes them tick. And, when you understand how and when your prospects make buying decisions, you’re halfway towards converting them to customers.
Marketing is all about positioning your products and services so that they are in front of the right people at the right time in the buying process. It’s about charting your prospects’ journey, starting at the point before they even know they need something like what you have to offer. The journey ends when those prospects decide to buy. You want to make sure those prospects become YOUR customers, not your competitors’. And, you want to make sure that the journey doesn’t end there. It continues along as you build deeper relationships and a loyal base of customers.
Sound like a huge task to undertake? It’s certainly not a quick and easy one, but it’s the foundation of any good marketing plan. And don’t worry. There is far more information out there than you can imagine that will help you chart the buying journey and understand your customers. There are analytics tools for determining how people are finding your site, what they’re doing once they get there, and how long they stay. You can also learn a bit about your audience based on some key demographics like geographic region.
In this course, we’ll spend the bulk of the time focusing on Psychographic and its impact on how you make your marketing decisions.
Some of the information in this course might seem complicated at first since it’s not a topic covered in much depth in introductions to marketing. But stick with it and take your time. It’s all worth it at the end of the information helps you grow your business to a whole new level.
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