Some of us like to fly by the seat of our pants. We “go with the flow,” and relish the flexibility our online, self-employed status gives us. I get it.
But when you’re planning your VIP day, freeform flexibility is the kiss of death. Your VIP day has a goal, and in order to reach it, you have to stay on track. And that, of course, requires careful planning.
Make an Appointment Schedule
Every minute of your day should be planned out, from when and where you’ll be having breakfast, to the exact minute of departure. By leaving nothing to chance, you’ll eliminate the possibility of running overtime, and never have to worry about missing an important lesson or learning opportunity.
In addition, your attendees will know exactly what to expect as well, so they can be prepared ahead of time and make the most of your day together.
A page from any appointment calendar will work for mapping out your day. Begin with the non-negotiables:
- Mealtimes (allow for travel if necessary)
- Check-out times (for the hotel or resort)
Next, fill in other must-have times:
- Introductions (if you’ll have more than one VIP in attendance)
- Guest speakers
- Work time (for independent or group study)
If your VIP day is actually two or three days, then you’ll also want to include time away from the main location.
This may seem like very little time is left for actual selling, but if you keep your VIP day focused on a single outcome, it’s more than enough to give all your attendees the attention they deserve.
Publish Your Schedule
Don’t forget to share your schedule with your VIPs. Having this document in hand before they arrive will help them prepare for the event. They’ll know ahead of time what questions they want to be sure to ask, what documents or other information they should bring with them, and even what to pack.
Not only that but planning your VIP day well in advance leaves no room for rabbit trails and other unproductive time. You want to be sure your attendees get great value from their day with you, so keeping everyone on track is important, and will make you a superstar.
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